PROFESSIONAL EXPERIENCE

Tinuiti (Remote)

Associate Manager, Client Strategy

May 2021- August 2023

• Supported all cross-division client communication, projects, and deliverables

• Managed all cross-division processes as it relates to internal/external communication, integrated planning, deliverables, & knowledge sharing

• Ensured & facilitated cross-channel communication both internally and externally (Agendas, Action Items/Follow-Ups, Client Updates, etc.)

• Supported internal teams with cross-channel budget pacing & tracking by QA'ing, updating, and monitoring the monthly budget pacing documents

• Assisted in deck creation for client presentations (QBRs, Monthly/Campaign Recaps, etc.) to ensure that formatting, grammar, and flow of content is accurate and on-brand

• Utilized analytics and data tools such as Google Analytics and Tableau to assist in reporting, cross channel deliverables, and ad hoc requests

• Helped identify changes in performance and/or pacing trends to review with internal & external teams

• Proactively assisted larger channel team to provide POV to clients on industry trends

WMX (Miami, FL)

Junior Client Partner

November 2019 - August 2020

• Served as point of contact for both client and internal teams

• Supported Client Partner and Senior Client Partner with media strategy, media planning/buying, campaign management, and execution

• Monitored and optimized campaigns and provide reporting insights

• Tracked advertising creatives across digital and traditional campaigns

• Worked with internal teams to facilitate the flow of information to and from the client

• Analyzed daily/weekly/monthly client reports and provide meaningful insights

• Assisted in developing campaign strategies and budget distributions

• Created media plans, proposals, and presentations for clients

Allied Integrated Marketing (Fort Lauderdale, FL)

Publicity & Promotions Coordinator

October 2015 - November 2019

• Coordinated and oversaw the execution of mainstream and college grassroots marketing events and public relations throughout the State of Florida

• Researched and contacted potential partners and word-of-mouth groups for each movie

• Responsible for creating college-focused marketing and promotional campaigns

• Assisted in the planning and executing of press tours, red carpet premieres, costume character tours, afterparties, and Q&A screenings

• Reported back to clients on the progress of campaigns including screening reports and event recaps

See LinkedIn for full work history.